Your members can reply to emails you send. Replies are automatically enabled when available. If you want to disable the ability for your customers to reply to a specific email, you can do so when editing its content in the “Enable message replies” toggle, as seen in the image below:
When enabled, customers' replies will be sent to your studio email (you can change your studio email under Settings).
When disabled, customers cannot reply directly to the email they received. You can still incentivize customers to engage with you, for example, by including a note “If you want to reach out to us, you can message us at [your preferred studio email]”.